OSCE Mission in Montenegro

This research served to provide a deeper understanding of the ways in which media is consumed, which devices are most prevalent, to what extent “fake news” is recognized, and other topics related to understanding media. Alongside that, this research took into consideration two points of view on the subject matter of media literacy, and that is; the view of parents who have children ages 4 to 17, as well as the view of children ages 9 to 17.  In order to provide support to the Electronic Media Agency of Montenegro, the DeFacto agency conducted a quantitative survey. The aim of the research is to examine media literacy among parents and children in Montenegro, how they choose media content and, in general, habits related to the adoption of information obtained from different sources. The research was conducted with a public opinion poll of 1050 parents and 675 children. The survey was supported by two questionnaires – a questionnaire for parents and a questionnaire for children.

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