This advanced research method provides insight into how the target group views promotional content or a brand, enabling the improvement of the business and communication strategy.
Surveying a large number of people about their attitudes, perceptions and experiences in order to obtain representative data and statistical analysis on a particular topic.
An examination that provides an in-depth finding of a phenomenon and explains the causes, associations, behaviour and attitudes of people. Respondents offer knowledge, not only about how actors see certain events and policies, but also why.
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