OSCE Mission to Montenegro

DeFacto Consultancy conducted an extensive media monitoring analysis for a period of 3 years for 13 media outlets (print, online, and broadcast) as well as a nationally representative sample of 1000 respondents for a public opinion poll which aimed to assess the extent and nature of the impact of media reporting on this topic on the attitudes, opinions, and subsequent behaviour of citizens. The public opinion poll included a research experiment designed by DeFacto. The project had two primary objectives. Firstly, it sought to understand the past practice of reporting by Montenegrin media on cases of Gender based violence. Secondly, it aimed to measure the effects of reporting that does not conform to journalistic professional and ethical standards on citizens’ attitudes towards this topic. Each of these two objectives required an innovative and different approach to data collection and analysis.

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