Representatives from DeFacto Consultancy will organize a “Research Day” for students on Wednesday, November 10th, at the University of Mediterranean, starting at 12:00 PM. The purpose of this event is to introduce the first laboratory for social research in Montenegro and the project “Montenegrin Social Science Lab – MSSLab.”
The laboratory, opened to encourage research and innovation in social sciences, enables young researchers and the academic community to conduct experimental research in various fields, including marketing and design, political communication, psychology, sociology, UX, and web design.
In recent years, the latest trend in market research using digital technology involves tracking human eye movements to understand how the target audience reacts to advertising stimuli.
Montenegrin Social Science Lab – MSSLab is the first laboratory in Montenegro to conduct research using eyetracking technology, and the research team will engage with students, allowing them to test eyetrackers and visual content.
