Albany Associates, an organization based in London, has published a regional analysis on the Perceptions of Media and Climate Change in the Western Balkans. For this purpose, DeFacto Consultancy conducted data collection in Montenegro with a sample of 1008 respondents.
In addition to Montenegro, the research covered other Western Balkan countries and was conducted in two waves, at the end of 2019 and the end of 2020.
The analysis addresses significant issues related to media reporting, consumption of media content, disinformation, and the impact of media reporting on the personal perspective of climate change among individuals living in the Western Balkans.
The full report is available below.